Think of your city as your new tourist destination. Do you know her ?: Obvious !, you will tell us, I live in this city !. How do you know it? Surely you will know: the people on the route that you do every day to get to your frequent places, but: Do you know where the unique aromas that you cannot miss in the city are, those that are unique and characteristic? Do you know the textures that you should caress? The must-see flavors to taste? or Those unique sounds that you can only find in your city?

I live in Puerto Varas, in the Los Lagos region, in southern Chile, in a city considered a "tourist destination" because of its beautiful scenery. And I can tell you that the unique and unmissable aromas are those after the rain, a smell of wet earth, which we will not only find in the city, but in the areas surrounding it and in its fields, along with the intense green of the Forest. Temperate Evergreen, unique in South America, its meadows that intensify even more at sunny dawn next to Lake Llanquihue and where the best wild fruits come from, converted into that fusion of dough, affection and fruit that the Germans call kuchen and that on several occasions I have enjoyed together with the chirping of various birds and other field animals that are home to the houses built with effort and dedication by the first German settlers, constructions that are full of history and legends.

My destination is not just a "tourist destination" that takes on the role of a natural setting, this is a set of tourist attractions that are key to creating a sensory and emotional sensation, on which we can activate memorable stories and experiences.

A new stage is coming for our Tourism Industry, uncertain, to say the least, but with the clarity that, in a first stage, as the experts have said, it will be visiting your city or a neighboring or secondary destination from another perspective ( rural), in small groups, perhaps families or close friends who will be traveling by car. Therefore, the great challenge will be to design sensory routes rather than tourist routes; based on aromas, colors, textures, flavors and sounds. We will travel slowly to meet, interact and enjoy every moment; showing places as if shown by a local friend.

The traveller, who can be you touring your city with different eyes, will reconnect and generate positive changes in the places they visit.

We must use the trip as a vehicle to know and participate in the unique cultural identity of the destination. We must use the journey as a vehicle of transformation, no matter how many times we have walked down the same street, because finally the map will never be the same as the territory!

What emotions will you discover when you return to visit your city?

Marta Lorenzini
Co Founder Real Travel
Ing, in Tourism, esp. Sustainability